Marketing 4.0 Book by Hermawan Kartajaya, Iwan Setiawan, and Philip KotlerPremium Off White Cream Pages Stitched Binding Matte Cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches 183 Pages Summary Marketing 4. 0: Moving from Traditional to Digital by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler focuses on the shift from traditional to digital marketing in an increasingly connected world. The book highlights how businesses must adapt to new consumer behaviors driven by digital technologies and